ADAMO, a project co-funded by the frontierCities project under the FI-WARE programme, aimed to cover the lack of ICT software for effective management on touristic services. ADAMO provided optimal scheduling touristic paths integrated with open data sets of POIs for tourists and business visitors in a city, enriched with advanced mobility approaches and multi-modal transportation solutions. Current approaches in m-Tourism adopt conventional solutions to promote the advertising of touristic related information through an almost short-eyed way. Touristic agencies and cities have started to effectively collaborate as an attempt to attract more tourists and visitors. However, the consumers of m-tourism face the lack of an integrated ICT solution that would enable the effective management of touristic services. Such target end users would invest in m-Tourism solutions that integrate the advances of smart cities in location-based and personalised services with the mobility optimisation problems of these cities. Currently, tourists have to go through the time consuming problem of sketching their travel plans to unknown places, through Internet search or suggestions from relatives and friends, while money is wasted in advertising of touristic services that fail to reach the appropriate audience.
