An innovative solution for personalized tour planning

Viarota is a tour planning mobile application that enables visitors/users to select predefined tours or build their own personalized ones, according to their preferences.

Through Viarota, the visitors benefits from the following:
Tour suggestions: It allows them enjoy the highlights of a region or city by promoting “ready-to-follow” tours and urge them to share what they liked most about these tours.
Tour planning: It enables them to plan their own tours, by setting their preferences on types of places they would like to visit (POIs) within an indicative timeframe, their starting point and preferable transportation means. The app proposes personalised tours, with a complete and “best match” list of “things to do” in the selected destination, which can be further customised by the user by re-ordering, adding and/or removing POIs.
Sharing experiences: The app pushes information about POIs and directions on how to reach the next stop. It enables the users to rate the visits with a tour and share their feelings about it.

Viarota can be customized to the bring benefits for various stakeholders:
Public, regional and local authorities: To highlight city and regional values through tour suggestions, and promote local events and festivals, through personalized tours.
Touristic and transportation service providers: To offer profitable ways for exploring the touristic product of certain regions and areas and promote their touristic profile and role in local economy through flexible benefit programs.
Tour operators and travel agencies: To enhance the customers’ satisfaction by proposing relevant POIs, deliver personalized destination exploration options, in the form of flexible loyalty programs, and prepare personalized packages with cost effective all-inclusive tours and activities.
Media and marketing: To link content about travel experiences from multiple online sources, including social media, and support them in creating more engaging travel stories.

Viarota is a complete solution for turning a trip into an experience, through personalized tours. Our work is based on the use of technologies for: i) grouping POIs, ii) developing personalized tours, by analysing individuals’ habits, interests and selections and matching them to POI, iii) integrating commercial offerings and marketing activities (with respect to local products, events and festivals) into a city exploration experience, iv) linking the tours with available destination facilities, v) pushing engaging stories, which are aggregated from what people share as experiences with the destinations on the internet, and vi) supporting sharing of the visitors’ personalized experiences with their friends in social media.

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