Repurposing and enriching images for immersive storytelling through smart digital tools | ATC innovation Lab
Back to Top

Repurposing and enriching images for immersive storytelling through smart digital tools

30 March 2018

The amount of digital content available to creative industries is growing exponentially, driven by the ubiquitous use of smartphones and the proliferation of social media. Acknowledging the above, the following critical questions become imminent in both content production and dissemination contexts: how to repurpose this massive amount of content; what kind of innovative tools are most suitable for this process; and finally how these tools can offer new forms of monetization possibilities for creative industries' professionals. FotoInMotion, sets to solve these critical questions and provide an innovative solution to the repurposing of content by offering automated tools for innovative contextual data extraction, object recognition, creative transformation, editing and text animation as well as state of the art 3D conversion options that allow content creators to transform their photos into highly engaging spatial and three dimensional video experiences. FotoInMotion will focus on three major creative industries sectors: photojournalism to develop interactive photo driven stories; fashion, by opening up new forms of marketing, product placement and event coverage; and festivals, by enabling PR and publicity managers to communicate the festival experiences and engage audiences through immersive communication and repurposing festival archives.

FotoInMotion project, funded under the H2020-ICT-2016-2017 call of proposal, includes 8 partners from 7 European countries. More specific, the consortium consists of four pilot partners (NOOR together with Worldcrunch for the photojournalism use case, Marni for the fashion use case, and TBNFF for the festival use case), each of them coming to the project with unique business cases with high innovation potential. These will be supported by one leading EU research Organisation (INESC), and three IT and technology providers (INTRA, ATC and QdepQ) to ensure that a market-ready system and a set of cutting edge services will be delivered after being thoroughly evaluated in real-world business settings.

ATC is the Technical Coordinator of the project and will be in charge of system integration activities.

The project started in January 2018 and will have a duration of 36 months.

Follow @FotoInMotion on Twitter, Instagram and Facebook to keep abreast of all the latest news and forthcoming activities.